The 2024 “So Close, So Beautiful: Weekend in Hebei—I Am the Spokesperson for My Hometown” online thematic campaign has arrived at Shijiazhuang Sihua Pharmaceutical Group.


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发布时间:2024-09-25

【概要描述】 On the afternoon of September 25, the online thematic event “So Close, So Beautiful: Weekend in Hebei—I Am the Spokesperson for My Hometown,” hosted by the Cyberspace Administration of the CPC Hebei Provincial Committee, visited the R&D Center (Drug Research Institute) of Shijiazhuang Sihua Pharmaceutical Group. A delegation of more than 40 representatives, including journalists and online influencers from national and provincial new-media outlets such as People’s Daily Online, Xinhuanet, CCTV.com, China National Radio Online, China News Service, Zonglan News, Hebei News Network, Great Wall Net, the New-Media Center of Hebei Radio and Television Station, Hebei Communist Party Member Network, and Hebei Youth News Network, conducted a focused interview on the theme of innovation-driven, high-quality industrial development.
On the afternoon of September 25, the online thematic event “So Close, So Beautiful: Weekend in Hebei—I Am the Spokesperson for My Hometown,” hosted by the Cyberspace Administration of the CPC Hebei Provincial Committee, visited the R&D Center (Drug Research Institute) of Shijiazhuang Sihua Pharmaceutical Group. A delegation of more than 40 representatives, including journalists and online influencers from national and provincial new-media outlets such as People’s Daily Online, Xinhuanet, CCTV.com, China National Radio Online, China News Service, Zonglan News, Hebei News Network, Great Wall Net, the New Media Center of Hebei Radio and Television Station, Hebei Communist Party Member Network, and Hebei Youth News Network, conducted a focused interview on the theme of innovation-driven, high-quality industrial development.
Sun Lijie, Group Executive President and General Manager of the R&D Center (also Director of the Pharmaceutical Research Institute), stated in a group interview that, in recent years, the company has made it its mission to “research, develop, and manufacture more ‘Chinese medicines’ that are tailored to the genetic heritage and physical characteristics of the Chinese population.” Focusing on key therapeutic areas—including anti-infectives, respiratory diseases, neurological disorders, cardiovascular and cerebrovascular conditions, gastrointestinal health, anesthesia, endocrinology, oncology, and dialysis—the company has relentlessly pursued integrated innovation across both active pharmaceutical ingredients and finished dosage forms, advancing at a rapid pace. As a result, its R&D achievements have accumulated steadily and coalesced into a robust pipeline, with an ever-expanding portfolio of products. Moreover, the company continues to lead the nation’s pharmaceutical manufacturers in both the efficiency and volume of generic drug development.
Moving forward with “newness” and striving for “higher standards.” In discussing the company’s future development, Sun Lijie stated: “Going forward, we will be guided by the new development philosophy, stay true to our original aspiration of ‘producing high-quality medicines for the people,’ and firmly prioritize high-quality development as our top priority. We will fully leverage the policy opportunities and favorable development environment created by our province’s initiatives to encourage and support the accelerated, high-quality growth of the biopharmaceutical industry, foster and develop new drivers of productivity, and continuously and thoroughly implement the innovation-driven development strategy. Using infrastructure projects as the platform, we will vigorously advance scientific and technological innovation and digital transformation, constantly optimize and upgrade our industrial structure, accelerate industrial deployment, build scale advantages, strengthen our core competitiveness, and strive to cultivate the company into a first-class domestic pharmaceutical enterprise characterized by a rational structure, distinctive features, win-win outcomes in both quality and efficiency, and strong market influence.”
It is reported that, in order to comprehensively showcase the beauty of Hebei’s development, its natural landscapes, and its cultural heritage, and to further promote the “So Close, So Beautiful: Visit Hebei on the Weekend” online branding campaign, the 2024 “So Close, So Beautiful: Visit Hebei on the Weekend—I Am My Hometown’s Spokesperson” online thematic publicity event, hosted by the Cyberspace Administration of the CPC Hebei Provincial Committee, was launched in Zhengding on September 25. The event will mobilize a wide range of communication channels at all levels—online media outlets, internet influencers, and ordinary netizens—to present a panoramic view of Hebei’s vibrant and multifaceted beauty, fostering a strong atmosphere in which “everyone is a spokesperson for their hometown and everyone speaks up for their hometown.”
 

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