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Shijiazhuang Sihua Pharmaceutical Group Seeks Business Opportunities at the European Food Ingredients and Natural Raw Materials Exhibition

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Group News

发布时间：2024-11-20

【概要描述】 In early winter, Frankfurt along the banks of the Main River boasts crisp, refreshing air and picturesque scenery. The highly anticipated 2024 European Food Ingredients and Natural Raw Materials Exhibition (FIE) opened with great fanfare on November 19. Shijiazhuang Sihua Pharmaceutical Group showcased its competitive, specialty raw-material products at the event, forging new opportunities for mutually beneficial cooperation with international business partners.

Shijiazhuang Sihua Pharmaceutical Group Seeks Business Opportunities at the European Food Ingredients and Natural Raw Materials Exhibition

In early winter, Frankfurt along the Main River boasts crisp, refreshing air and picturesque scenery. The highly anticipated 2024 European Food Ingredients and Natural Raw Materials Exhibition (FIE) opened with great fanfare on November 19. Shijiazhuang Sihua Pharmaceutical Group showcased its competitive, specialty raw-material products at the event, forging new opportunities for mutually beneficial cooperation with international business partners.

The European Exhibition of Food Ingredients and Natural Raw Materials, organized by Informa Markets, was first held in 1986. Initially staged biennially, it later transitioned to an annual event and has since toured major European cities such as Paris and Frankfurt. Over more than three decades of continuous growth, the exhibition has become a highly recognized international trade platform in the food ingredients sector—a premier, industry-leading event that brings together the world’s largest suppliers of food ingredients, buyers, and technology providers in a single, integrated forum.

“The exhibition brings together numerous food ingredient suppliers, manufacturers, distributors, and industry professionals from around the world, providing exhibitors and buyers with valuable opportunities to stay abreast of the latest market trends and technological innovations,” said Wu Hengyao, Group President and head of the delegation. He noted that Europe has long been a traditional market for food and pharmaceutical ingredients, attracting close attention from global ingredient suppliers and serving as one of the Group’s key focus markets. Caffeine produced by Guangxiang Pharmaceutical enjoys a strong reputation in the European food additives market. In recent years, Shijiazhuang Sihua Pharmaceutical Group has aligned its strategies with both domestic and international market demands, increased investment in innovation, and continuously upgraded its product portfolio toward higher value-added, smarter, and more sustainable offerings. As a result, the Group’s capacity for innovation and development has steadily improved, effectively driving the integrated growth of domestic and foreign trade. Meanwhile, it has forged increasingly close business partnerships with globally renowned major clients, steadily expanding its network of international trading partners.

As one of China’s leading API manufacturers, the Group participated in this major event as a delegation together with its subsidiaries, Hebei Guangxiang Pharmaceutical Co., Ltd. and Hebei Guolong Pharmaceutical Co., Ltd. At the exhibition, the Group prominently showcased its core APIs—including caffeine, theophylline, doxofylline, aminophylline, theobromine, pentoxifylline, azithromycin, moxifloxacin, and metronidazole—as well as a wide array of distinctive new products, highlighting the Group’s dynamic momentum and vitality in pursuing innovation and sustainable development. The display drew significant attention from numerous buyers and industry attendees. “Since the start of the exhibition, we have engaged with both new and existing international clients and reached preliminary agreements on purchase orders for the final month of this year and for 2025, with very positive results,” said the head of the Group’s API Foreign Trade Center.

Wu Hengyao stated that the company will fully leverage the trade fair to enhance its corporate image and product showcase, while also conducting targeted visits and exchanges with European clients to gain in-depth insights into the current state of the European market and emerging demand trends, thereby actively expanding its pool of high-quality customers. Moving forward, the company will continue to promote its “going global” strategy, establish new, streamlined channels for green overseas expansion, strengthen brand appeal and product influence, accelerate integration into broader international markets, elevate its level of international operations, and continuously drive the Group’s high-quality development.

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