Company Makes Its Debut with a Custom Booth at the World Pharmaceutical Exhibition
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发布时间:2019-12-03
【概要描述】
For the first time, the company has opted for a custom-designed booth at an international trade show, presenting a fresh new image to the global pharmaceutical market. The booth was designed by a Shanghai exhibition firm and constructed by overseas exhibitors, resulting in a more impressive and internationally oriented display compared with previous standard booths. This enhanced the overall customer experience and drew the attention of numerous professional buyers.
From November 5 to 7, CPhI Worldwide 2019, the world’s leading pharmaceutical ingredients exhibition, was held in Germany. As a specialized trade show for the pharmaceutical industry covering raw materials, intermediates, finished dosage forms, and other products, the event serves as a major global gathering for the pharmaceutical sector. Known for its significant influence and high level of professionalism, it is one of the most renowned pharmaceutical exhibitions worldwide.
This is a professional B2B trade show open exclusively to industry professionals, enhancing its specialized focus. The event draws numerous professional procurement and sales teams from around the globe, particularly from Europe and neighboring countries, attracting more than 2,500 pharmaceutical companies and drawing a total of 45,000 visitor attendances.
For the first time, the company has opted for a custom-designed booth at an international trade show, presenting a fresh new image in the global pharmaceutical market. The booth was designed by a Shanghai exhibition company and constructed by overseas exhibitors, resulting in a more impressive and internationally oriented display compared with previous standard booths. This enhanced customer experience has drawn significant attention from numerous professional buyers.
The custom-designed exhibit not only showcased our strength but also enhanced our appeal, effectively bolstering the company’s image and brand recognition in the international industry. During the exhibition, longstanding clients from France, Belgium, the Netherlands, Vietnam, and other countries visited our booth to discuss collaboration and strengthen friendships, expressing high praise for our bespoke display. In addition, foreign visitors from Eastern Europe, Africa, and other regions also came to our booth for discussions and consultations.
According to the head of the company’s Foreign Trade Department, attracting foreign buyers hinges not only on innovative booth design but, more importantly, on the flagship products that underpin the exhibit. To implement the Group’s “One Core, Two Wings” development strategy—leveraging the Group’s robust export capabilities and global influence in finished pharmaceuticals—the department has dispatched a “finished products plus active pharmaceutical ingredients” team to participate in international trade shows. At the exhibitions, video players are used to showcase promotional films highlighting the company’s finished-product manufacturing processes and Hebei Guangxiang’s API offerings, delivering a vivid and impactful visual experience to visitors. For existing clients, the exhibition team provides updates on the company’s latest developments and collaborates with them to map out the next steps in their partnership; for new prospects, the team actively introduces the company’s APIs and finished products, exploring fresh opportunities for collaboration and thereby broadening the company’s path toward global market expansion.
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