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Eleven Trademarks of Shijiazhuang Sihua Pharmaceutical Awarded “Hebei Excellent Brand”

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Honors Announcement

发布时间：2020-05-08

【概要描述】 During World Intellectual Property Day on April 26, 11 trademarks of Shijiazhuang Sihua Pharmaceutical Co., Ltd.—including “Shimen,” “New Concept,” and “Ainuada”—were awarded the “Hebei Excellent Brand” title for 2020, marking another significant achievement in the company’s brand strategy implementation.

During World Intellectual Property Day on April 26, 11 trademarks of Shijiazhuang Sihua Pharmaceutical Co., Ltd.—including “Shimen,” “New Concept,” and “Ainuada”—were awarded the “Hebei Excellent Brand” title for 2020, marking another significant achievement in the company’s brand strategy implementation.

Among them, the “Shimen” trademark was awarded the 5A-level “Hebei Excellent Brand” designation; the “Shisiyao,” “Yinuotong,” “Yinuada,” “Yiliali’an,” “Yilitangke,” “New Concept,” “Graphic,” “Shuangke,” and “Feidexin” trademarks were awarded the 4A-level “Hebei Excellent Brand” designation; and “Ainuada” was awarded the 3A-level “Hebei Excellent Brand” designation.

“The Hebei Excellent Brand” is a selection initiative launched by the Hebei Provincial Trademark Association during the COVID-19 pandemic to accelerate the resumption of production and business operations and to leverage branding in driving high-quality economic development. Participating enterprises are required to possess well-known trademarks that enjoy broad public recognition, demonstrate strong market reputation, place great emphasis on intellectual property protection, exhibit robust innovation capabilities, and serve as exemplary models for spurring regional economic growth.

This marks the inaugural selection of “Hebei Premium Brands.” The launch of the “Hebei Premium Brands” initiative is a latest step taken to earnestly implement the guiding instructions of Secretary Wang Dongfeng of the Provincial Party Committee—namely, to meticulously plan and carry out the “Four-Product Branding Initiative” for industrial goods, agricultural products, service offerings, and cultural tourism products, with the goal of cultivating a portfolio of product brands, corporate brands, and regional brands—and those of Governor Xu Qin, who has emphasized leveraging brand-building to drive high-quality development by advancing the initiatives to develop 1,000 new products and nurture 1,000 brands, thereby enhancing the brand value of Hebei-made goods, strengthening the competitive edge of Hebei-designed products, and elevating the refined quality of Hebei’s services.

In recent years, Shijiazhuang Sihua Pharmaceutical has placed great emphasis on the cultivation and protection of intellectual property and brands, strengthened intellectual property management and policy research, and firmly established a brand-driven corporate development strategy. By leveraging its brand strategy, the company has promoted innovation, green practices, and high-quality development, thereby solidifying the “Shimen” trademark as its flagship brand and creating a new brand-building framework characterized by “one leading brand supported by multiple complementary brands.” This approach has effectively enhanced the company’s overall operations and corporate image, while gradually bringing its intellectual property and brand-building efforts onto a path of scientific and standardized development.

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